Noodles & Greens
Role: Designer
Studio: Supervox Agency
Year: 2021
Noodles & Greens is a virtual restaurant concept launched by Firebirds to capitalize on the growing demand for delivery-only dining options. Designed exclusively for platforms like DoorDash, Noodles & Greens aims to offer scratch-made dishes that combine quality ingredients with the convenience of online ordering.
The Challenge
Our team at Supervox faced the challenge of creating a virtual restaurant brand, Noodles & Greens, that could stand out in a crowded delivery marketplace. The brand requirements were to balance sophistication with approachability, catering particularly to families. This virtual model would enhance sales efficiency with minimal operational adjustments and allow for precise control over order volume. This would allow Firebirds to capitalize on current delivery trends and sell to underserved markets without disrupting the established Firebirds Wood Fired Grill identity and restaurant operations.
The Solution
Logo Design: Developed a unique and memorable logo that encapsulated the essence of Noodles & Greens. The logo was designed to specifically work within the online delivery service sites.
Photography Direction: Art directed a photoshoot to capture appetizing images of the menu items. Noodles & Greens food photography is fresh and colorful. The clean white environment allows colors to pop, while the subtly textured stucco surface conveys a hand-crafted quality.
Printed Marketing: Designed flyers featuring beautiful photography and information about a customer survey. The survey encourages feedback to help refine and improve customer experience.
Packaging: Designed logo stickers for non-branded to-go bags, optimizing branding without the need for customized packaging. Kept the packaging costs low while maintaining a consistent brand image.
